Rules and ethics
How PECR and UK GDPR change the cookie banner on a UK lead-capture form
PECR consent cookie banner rules shape every field on a UK lead form, from ICO consent wording to soft opt-in email follow-up and audit-ready design.
Topic
lead capture
Foundations
How to Build Landing Pages for a UK Small Business
Build and publish landing pages for a UK small business with practical guidance on builders, forms, domains, consent, payments and pre-launch checks.
Foundations
Landing page copywriting tips that work for UK audiences
British spelling, UK customer proof and plain consent wording lift response on UK landing pages. Here is how to apply each, with examples and checks.
Strategy
Do I need a landing page for my UK local business?
UK local businesses often ask whether a landing page is worth building. Compare paid search, local SEO and Google Business Profile routes before you decide.
Rules and ethics
Lead capture forms and GDPR consent: UK compliance checklist
A UK compliance checklist for lead capture forms: consent wording, lawful basis, privacy notices and ICO guidance for GDPR-compliant lead data.
Foundations
Seven UK landing page examples to inspire your next campaign
Seven UK landing page examples from Ocado, Monzo, Compare the Market, Trainline, Octopus Energy, Macmillan and Sage, with the design choices that build trust.